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  • welcome to fshcreative
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More
  • Home
  • Contact
    • Contact Details
  • Menu
    • welcome to fshcreative
    • the fshcreative crew…
    • About John
    • Countdown
  • Portfolio
  • The fshcreative Studios
  • fshlabs
  • Home
  • Contact
    • Contact Details
  • Menu
    • welcome to fshcreative
    • the fshcreative crew…
    • About John
    • Countdown
  • Portfolio
  • The fshcreative Studios
  • fshlabs

fshlabs

Logo of fshlabs with a fish illustration and slogan.

Ideas are bubblin'

Ideas are bubblin'

Ideas are bubblin'

The experimental bench. A space for prototypes, creative detours, and ideas that don’t yet know what they want to be.

Illustrated mission dossier with olive-themed characters and classified stamps.

Olive Ops

Ideas are bubblin'

Ideas are bubblin'

  A fshlabs experiment

What it explores:

How far a group of olives will go to infiltrate perfectly good food.

What it is:

A covert culinary operation led by Captain Kalamata and his squad — Pip, Slips, and the Stuffed Twins. Each mission blends humour, cinematic tension, and a touch of absurd heroism. It’s storytelling disguised as espionage,

  A fshlabs experiment

What it explores:

How far a group of olives will go to infiltrate perfectly good food.

What it is:

A covert culinary operation led by Captain Kalamata and his squad — Pip, Slips, and the Stuffed Twins. Each mission blends humour, cinematic tension, and a touch of absurd heroism. It’s storytelling disguised as espionage, served with a wink.

Why it lives in fshlabs:

It’s a living experiment in character design and tonal play — testing how far everyday objects can stretch into narrative worlds. Olive Ops captures the fshlabs spirit of curiosity, parody, and creative invention.

Status: active deployment

Category: experimental storytelling

Spirit: bold, mischievous, quietly heroic

Three playful ghost-like characters on a subway platform.

The Outliners

 A fshlabs experiment


What it explores:

What happens to the characters who live in the margins.

What it is:

A playful exploration of narrative edges — half‑formed figures, discarded doodles, and almost‑ideas that gather together and start building a world of their own. They’re curious, stubborn, and wonderfully unfinished.

Why it lives in fshl

 A fshlabs experiment


What it explores:

What happens to the characters who live in the margins.

What it is:

A playful exploration of narrative edges — half‑formed figures, discarded doodles, and almost‑ideas that gather together and start building a world of their own. They’re curious, stubborn, and wonderfully unfinished.

Why it lives in fshlabs:

It’s a living testbed for character design, story mechanics, and the creative magic that happens when you let the “not‑quite‑right” things lead the way.

Status: evolving

Category: experimental storytelling

Spirit: odd, warm, quietly rebellious

REEF

 A fshlabs experiment


 What it explores:
Workplace behaviour, office politics and the strange little rituals of working life — viewed through the reassuringly ridiculous lens of an underwater creative agency.

What it is:
An evolving satirical world of aquatic employees, internal memos, difficult clients, questionable management decisions a

 A fshlabs experiment


 What it explores:
Workplace behaviour, office politics and the strange little rituals of working life — viewed through the reassuringly ridiculous lens of an underwater creative agency.

What it is:
An evolving satirical world of aquatic employees, internal memos, difficult clients, questionable management decisions and everyday office life beneath the surface.

Why it lives in fshlabs:
REEF is still discovering what it wants to become — characters are developing, the office is growing, and its stories and formats are emerging organically.

Status: evolving
The agency is staffed. The memos have started. The office is taking shape. Nobody appears entirely sure who’s actually in charge. Which feels promising. 😎 


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